Top 5 Virtual Fitness Programs Performance in Guatemala Q4 2023

In the fourth quarter of 2023, the performance of the top five virtual fitness programs in Guatemala showcased varying trends in downloads, revenue, and active users. This data, sourced from Sensor Tower, provides insights into the market dynamics of these applications.

Strava: Run, Bike, Hike observed a steady increase in weekly revenue, peaking at approximately $960 in the final week of December. Downloads fluctuated, reaching a high of 371 in the week of December 4. Weekly active users experienced a slight decline, starting at 8.9K in late September and ending at 8.8K by the end of December.

Zwift: Ride and Run showed consistent revenue, with minor fluctuations around the $500 mark, peaking at $611 in mid-November. However, downloads were minimal, with only a few sporadic increases, the highest being five downloads in late November.

JustFit: Lazy Workout & Fit experienced variable revenue, peaking at $580 in early October and seeing a significant drop to $74 in late November. Downloads followed a downward trend, from 321 in late September to 185 by the end of December. Weekly active users, however, showed a positive trend, increasing from 340 in late September to 566 by the end of December.

TrainingPeaks had an inconsistent revenue pattern, with a notable peak of $676 in mid-November. Downloads were minimal, with the highest being 19 in early October. Weekly active users remained stable around the mid-70s throughout the quarter.

Workout Planner Muscle Booster experienced fluctuations in revenue, peaking at $532 in late September and ending at $388 in the final week of December. Downloads saw a significant surge, especially in the last two weeks of December, reaching 1.4K. Weekly active users mirrored this trend, starting at 506 in late September and peaking at 2.7K by the end of December.

For more detailed insights and data, visit Sensor Tower.